Langsung ke konten utama

Hooked : How to Build Habit-Forming Products (9780241184837)



'A must-read for everyone who cares about driving customer engagement' Eric Ries, author of The Lean Startup

'The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject' Rory Sutherland, vice chairman, Ogilvy & Mather

Nir Eyal reveals how successful companies create products people can't put down - and how you can too

Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us?

Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive "hook cycles," these products bring people back again and again without depending on costly advertising or aggressive messaging.

Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder - not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour.

Eyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples from the iPhone to Twitter, Pinterest and the Bible App.


Product details

  • Hardback | 256 pages
  • 138 x 204 x 26mm | 337g
  • Portfolio Penguin
  • London, United Kingdom
  • English
  • 0241184835
  • 9780241184837
  • 1,301


Download Hooked : How to Build Habit-Forming Products (9780241184837).pdf, available at WEB_TITLE for free.

>DOWNLOAD FREE NOW<

Komentar

Posting Komentar

Postingan populer dari blog ini

The Academic Gateway : Understanding the Journey to Tenure (9780776624372)

The Academic Gateway: Understanding the Journey to Tenure investigates the experiences of professors employed in tenure-track positions who are starting their career within a university environment, but have not yet attained the affirmation and permanence that tenure offers. The role that they have taken on entails the preparation of students within a professional school. Some of them have very limited professional experience, while others bring multiple years of experience with them in their transition to a faculty of education. The contributors speak to the three key components of their faculty role: teaching, service, and research. Addressing organizational structures and differences relative to prior roles, they examine how these changes have assisted, confused or altered the way they conduct their day-to-day work. They speak about relevant prior experiences, the preparation they received through graduate school, and the details of the learning curve as they entered into their tenu...
Posting Komentar
Baca selengkapnya

Quantum Future : From Volta and Como to Present and Beyond. Proceedings of Xth Max Born Symposium Held in Przesieka, Poland, 24-27 September 1997 (9783540652182)

This volume presents detailed discussions of a number of unsolved conceptual and technical issues arising, in particular, in the foundations of quantum theory and the philosophy of science. The 14 contributions capture a wide variety of viewpoints and backgrounds. Some chapters deal primarily with the main experimental issues; others focus on theoretical and philosophical questions. In addition, attempts are made to systematically analyze ways in which quantum physics can be connected to the neurosciences and consciousness research. Product details Format Hardback | 246 pages Dimensions ...
Posting Komentar
Baca selengkapnya

Vulkan Programming Guide : The Official Guide to Learning Vulkan (9780134464541)

The Definitive Vulkan (TM) Developer's Guide and Reference: Master the Next-Generation Specification for Cross-Platform Graphics The next generation of the OpenGL specification, Vulkan, has been redesigned from the ground up, giving applications direct control over GPU acceleration for unprecedented performance and predictability. Vulkan (TM) Programming Guide is the essential, authoritative reference to this new standard for experienced graphics programmers in all Vulkan environments. Vulkan API lead Graham Sellers (with contributions from language lead John Kessenich) presents example-rich introductions to the portable Vulkan API and the new SPIR-V shading language. The author introduces Vulkan, its goals, and the key concepts framing its API, and presents a complex rendering system that demonstrates both Vulkan's uniqueness and its exceptional power. You'll find authoritative coverage of topics ranging from drawing to memory, and threading to compute shaders. The autho...
Posting Komentar
Baca selengkapnya