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Kunde 2.0 - Wie Unternehmen Social Media nutzen (9783503136209)



Social Media fasziniert die einen und verunsichert die anderen: Brauchen Unternehmen eine Facebook-Fanpage? Wie reagieren Kunden auf ein Dialogangebot über Social Media? Was können, was sollten Unternehmen überhaupt twittern?
Antworten bietet dieses Werk, herausgegeben von Andreas Hebbel-Seeger und Philipp Riehm. Experten aus Wissenschaft und Praxis vermitteln die Kernelemente eines erfolgreichen Einsatzes von Social Media in Unternehmenskommunikation und Marketing:
- Kundendialog der Zukunft - veränderte Paradigmen für Käufer und Verkäufer
- Messung und Steuerung von Aktivitäten im Social Web
- rechtssichere Nutzung von Social Media
- Planung und Evaluation von Aktivitäten im Social Web

Ein kompaktes Handbuch zu diesem aktuellen Thema.


Product details

  • Paperback | 203 pages
  • 157 x 234 x 15mm | 330g
  • German
  • mit zahlreichen Abbildungen
  • 3503136207
  • 9783503136209


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